Why Printed Tote Bags Work for Brand Awareness
Printed logo tote bags are one of the simplest and most powerful ways to get a brand seen by more people. Whether we are meeting customers at events, selling in a shop, or setting up a stall at a market, a well-designed tote bag with our logo gets our name in front of lots of different types of people.
We all know how popular tote bags are today. They’re used for carrying groceries, books, laptops or gym kit, basically, anything people need to take with them. When our brand is on the side of one of these bags, it goes wherever the owner goes. That turns each bag into a walking advert.
The best part? It’s reusable. Unlike leaflets or flyers that usually end up in the bin after a few minutes, a good quality reusable bag sticks around for ages. Every time a person takes it out, someone else sees our name.
How Tote Bags Help at Events and Markets
When we’re at an event or local market, it’s usually busy, noisy and full of competitors. Everyone’s trying to grab attention. That’s where tote bags shine. Handing out printed bags at the entrance or with purchases means every single person carrying that bag becomes a walking billboard.
Not only do they help advertise our brand name and logo, but they also show we care enough to give people something practical. The bag becomes a takeaway that keeps giving, long after the event is over.
People will use them again next weekend, next month or even next year. That long-lasting presence helps our brand stay top of mind. Some may even share photos using the bags online, giving even more free promotion.
Choosing the Right Style of Tote Bag
Not all tote bags are the same. Choosing the right one for your brand depends on the kind of people you’re targeting and what fits your message. For example, eco-friendly tote bags appeal to people who care about the planet. Strong, sturdy bags are valued by shoppers who carry a lot of items. And cooler tote bags stand out in the summer or food stall settings.
One standout choice is the RPET Tote Shopper, made from recycled plastic bottles. It’s a favourite with sustainable brands and a great talking point because of its background. It’s thin, light and easy to fold but still strong enough for everyday use.
Another favourite is the Panama GRS Cooler Tote Bag, which keeps food and drinks cool for longer. This type of tote is especially useful for events during warmer months, where refreshments are key.
Adding Your Logo the Right Way
Design always matters. A simple logo printed clearly on the front of a tote bag makes the brand easy to spot from far away. We’ve found that bold colours or white logos on darker fabrics stand out well.
Epsom Incentives helps with getting logo placement just right. We can help make sure your logo is printed in the best spot, the size is right and that the colour works on the bag fabric. We want your brand to look sharp in every person’s hand, whether they’re using it in town, at school or while travelling.
Some styles, like the Turner Tote Bag, offer a more premium feel with extra-strong handles and a modern shape. These work well for brands offering creative, tech or retail products, stylish options for stylish people!
Boost In-Store Branding with Printed Tote Bags
In physical shops, it’s all about customer experience. Giving every buyer a printed tote bag as part of the sale turns them into instant promoters. The seller wins too, because customers feel they’re getting more value, especially when they can reuse the bag again and again.
Printed bags also build up visual branding inside the store itself. Hanging tote bags at the checkout or counter creates a graphic wall of your logo in action. It looks neat and encourages other shoppers to get one for themselves. Great customer service and simple branding come together perfectly.
This works especially well in fashion shops, bookshops, gift boutiques and food stalls. The trick is keeping the bag attractive so that people don’t just use it there and then but keep reaching for it again in the future.
Keep It Eco-Friendly
Many people care about the materials used in bags. More are asking where their things come from and how long they’ll last. That’s why eco-friendly tote bags have become more popular.
Choosing bag styles made from recycled or organic materials helps tell part of our brand story. Some people will choose one brand over another based on how green their products are. That includes giving out recycled cotton or RPET fabric bags.
One good option is the Cliffe RPET Recycled Cooler Tote Bag. It’s made out of old plastic bottles, helping reduce waste while also promoting your brand.
We think people appreciate brands that make small changes like this. At Epsom Incentives, we share that same interest in reusable products and helping businesses show that message clearly on every item they give out.
Strength in Simplicity
Saying something simple and clear on a tote bag has lasting power. Rather than cramming loads of details onto the fabric, stick with bold logos, short words or icons. That will always work better in busier streets, markets or even on the tube.
One colour or two, large or centred in the middle, the goal is to keep people looking once they glance at the bag. If our name, slogan or product stands out enough, people may look us up when they see someone carrying the bag.
We’ve seen cafés, candle makers, yoga teachers, bookshops, and more bring in new customers just from a well-designed tote being seen around town. Printed bags don’t shout, but they do help our name settle into people’s memory over time.
Get Creative but Stay Practical
It’s tempting to go for a fun print or shape, but don’t forget that most people like a tote bag because it’s useful. It needs to be strong enough to carry things and just big enough to hold shopping. Too floppy or too small, and people won’t use it often.
We always say pick a bag that looks good, but also makes sense for your brand. Think about where people will use it most: supermarkets, weekends away, school runs, the gym or even the office.
The best part is we don’t need to break the budget to get high-quality bags with a clean logo. At Epsom Incentives, we help brands choose the right bag at the right price by offering a wide variety of options. You can browse more options through our main catalogue for inspiration and styles.
FAQs
What’s the best material for branded tote bags?
It depends on your goal. Cotton, jute and canvas are great for a natural feel. RPET bags are excellent for recycled, eco-conscious branding.
Can I choose different colours for my logo on the bag?
Yes. We can talk about your brand colours and how they’ll look on the fabric. Simple logos usually print best in one or two colours.
How long does it take to get printed bags?
Most orders can be completed in a couple of weeks, but it depends on quantity and design. We try to be fast while keeping print quality sharp.
Can bags have more than just logos printed?
Yes. Slogans, web addresses and small graphics can also be added. The key is making sure everything stays clear and not overcrowded.
Are printed bags good for online shops too?
Yes! If you’re posting items, adding a folded tote to each order is a fun surprise and a great extra item for your customer.
Make Your Brand Part of Everyday Life with Printed Tote Bags
Printed tote bags are simple, clever and long-lasting. They keep spreading your name wherever they go and stay useful for customers long after they first receive one. Whether we’re handing them out in-store, at markets, or during big events, these bags help us build trust and make your brand part of everyday life.
Browse our full selection of branded printed tote bags with Epsom Incentives and find the right shape, style and material that fits what your business stands for. Let’s design something useful that gets your name out wherever it goes.
